Social Media vs. Social Business Strategy

              Social Media vs. Social Business Strategy

Interesting article by Brian Solis
 

The six stages are as follows :

Stage 1: Planning - "Listen to Learn"

The goal of this first stage is to ensure that there is a strong foundation for strategy development, organizational alignment, resource development, and execution.

Stage 2: Presence - "Stake Our Claim"

Staking a claim represents a natural evolution from planning to action. As you move along the journey, your experience establishes a formal and informed presence in social media.

Stage 3: Engagement - "Dialog Deepens Relationships"

When organizations move into this stage, they make a commitment where social media is no longer a “nice to “have” but instead, is seen as a critical element in relationship building.

Stage 4: Formalized - "Organize for Scale"

The risk of uncoordinated social initiatives is the main driver moving organizations into Stage 4, where a formalized approach focuses on three key activities: establishing an executive sponsor; creating a hub, a.k.a. a Center of Excellence (CoE); and establishing organization-wide governance. Organizations should plan for a potential CoE pitfall, however, as creating one may lead to scaling problems in the long-term.

Stage 5: Strategic - "Becoming a Social Business"

As organizations migrate along the maturity model, the social media initiatives gain greater visibility as they begin to have real business impact. This captures the attention of C-level executives and department heads who see the potential of social.

Stage 6: Converged - "Business is Social"

As a result of the cross-functional and executive support, social business strategies start to weave into the fabric of an evolving organization.